Marketing to Gays, traditional families and fiscal reality

Cathy is smiling, after getting  the last
laugh. He was viciously attacked for
having an opinion not in line with
pop culture and establishment media. 

Does it pay to push gay?

If you are an entrepreneur, it may be a good idea to take note of some recent, high-profile social trends, and how it influences the bottom line. Chick-fil-A sales have grown from  from $1.5 billion to more than $5 billion. The annual growth rate is 12.7 percent, according to the Janney Capital Markets report.
In 2012, Chick-fil-A had 25.1 percent of the “American limited-service chicken segment.” Chick-fil-A beat KFC, which had 24.4 percent.
And who can remember what else happened in 2012?
In July 2012, Chick-fil-A President and CEO Dan Cathy outraged pop culture jockeys, and the establishment media. Cathy said "guilty as charged" in response to a question about whether the company was in "support of the traditional family."
Expressing his honest opinion led to boycotts of the restaurant chain by groups billing themselves as  "equality" supporters.
But a funny thing happened after Cathy made a stand.
On Aug. 1, 2012, droves of traditional family supporters
 – also known as Americans – turned out on Chick-fil-A Day. The chicken-burger stores were packed with patrons, and cars were backed-up around the building.
West Columbia and Lexington SC Chick-fil-As were inundated with customers, proud of Cathy for saying what they believed. Many were eager to tell anyone who would listen how much they appreciated Cathy, and what he said.
Since that outpouring of affection for Cathy, Bravo TV Network tried to punish its top reality star Phil Robertson of Duck Dynasty. Robertson expressed a preference for heterosexual relationships.
Bravo's discrimination backfired on the network, and it had to bring Robertson back, or risk losing its most successful show ever.
In the meantime, JC Penny, which flaunted two gay-dads, with two kids, for Father's Day ads, has suffered massive financial losses, and plummeting sales.
JC Penny faced a backlash from pro-family Americans before the gay dad ad, for using lesbians in its catalog.  One-time comedian, turned gay activist, Ellen Degeneres, has been fired from Covergirl. It just did not work out.
The news of gay lifestyle celebration petering out, comes as a starling report was publicized on the nationally syndicated Rush Limbaugh radio show last week. A survey revealed that only about three percent of the US population is gay or bi-sexual.
Have we reached a turning point at which the tail is no longer wagging the dog? Does it no longer pay to push gay?